Smartphone has a fairly broad sense. According to sources, Smartphone is a phone that has internet access and a variety of built-in apps that allow Smartphones to run multiple applications at the same time, turning the single-minded mobile phone into a mobile computer.
Slightly discuss about the history of Smartphone, according to source, IBM and BellSouth introduced a combination phone and PDA in 1994. Then, that combination is called the Simon Personal Communicator that often touted as the first Smartphone. It was heavy and expensive at that time.
It took more than a decade until Smartphones became small and powerful enough to be widely used. In 2002, BlackBerry was popular because of its focus on e-mailing function. Then, in 2008, iPhone 3G S and the apps platform changed the industry. Therefore, iPhone, BlackBerry, and Android took mobile computing to a new level nowadays.
Globally, recent sales statistics of Smartphones also showed an increasing number of total Smartphones sales from year to year. Stated in, “IDC say 157.8 million Smartphones sold worldwide in Q4 2011, bringing the total for the year to 491.4 million units. Gartner estimate worldwide Q4 2011 sales of Smartphones at some 149 million. Their total across the year was 472 million or 31% of mobile communication device sales. This compares with figures for 2010 from the same company of 297 million Smartphones or 19% of the 1.6 billion mobile phones sold that year. So year-on-year Smartphone sales rose 58%”. According to, since the end of 2011, more than two-third of people in US who would get a new mobile device prefer to buy Smartphone rather than a feature phone.
Mention on the source, Smartphone users of all age groups (18-29 years old, 30-49 years old and 50+ years old) are intense users of their mobile devices. Commonly, they use their Smartphone for picture taking, text messaging, accessing the internet, sending pictures or videos, checking email, downloading apps, playing games and musics, and so on. Based on figure 6 and 7 above, interestingly, 46% of Indians, 37% of Chinese, and 35% of South Africans prefer to use the Internet from their Smartphone rather than from their desktop or other device because it is cheaper that way.
Based on the source, Google held a research on mobile consumer behavior across six countries (USA, United Kingdom, France, Germany, Spain, and Japan) in January 2012. The research was conducted on Smartphone users over the age of 18 years old through an online interview. From this research, Google infer some points.
First, consumers love multi tasking while using their Smartphones. In America, 81% of Smartphone users used their Smartphones while engaging with other media. While in UK, 54% of Smartphone users watched TV while engaging with their Smartphones.
Second, offline media consumption causes consumers to search on their Smartphones. Offline media can be advertisement or something else they see on TV, poster, store, and/or magazine. Smartphones owners in Spain lead the way at this point.
Third, more than 90% of global Smartphone users are searching on mobile with more than 75% of them do a search at least once a week, making it a truly mainstream behavior. At this point, Japan has the highest percentage of Smartphone users that used a search engine on mobile.
Fourth , Smartphone users take action after looking for local information. Globally, 1 out 5 Smartphone users in all six countries made an in-store or online purchase after looking for local information.
Fifth, one quarter of global Smartphone Internet users have made a purchase on their Smartphone. Japan leads the way in mobile commerce with 40% of
Smartphone Internet users doing a purchase through their mobile. Across all markets, mobile shoppers are frequent purchasers with more than 50% of them making a mobile purchase at least on a monthly basis.
Sixth, Smartphones influence consumer purchase decisions and channels. Smartphone research also leads to purchases online and offline.
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